Business planning is as much about goal-setting as it is about financial projections; it is important to take a step back from the daily operations of your academy from time-to-time to reflect on what has worked and what hasn’t, set new goals and milestones for the development of your business and manage expectations for what your staff will be able to accomplish.
The Basics
Steamoji Canada Services Inc. was established as a Canadian corporation in January 2021 100% owned by Delaware-registered Steamoji, Inc.
The purpose of the company is to (1) support the development of the Steamoji franchise system across Canada and (2) collect and distribute revenues generated from membership sales at franchise locations.
As a Steamoji franchise partner, your independently owned and operated business will leverage the franchise system developed by Steamoji, Inc.
Professional Services
Steamoji is an educational center for children ages 5-14 designed to help parents expose their children to STEM skills. We are a maker academy for kids designed to franchise from day one. We divide territories where there are a minimum of 4000 children between the ages of 5-14.
Steamoji franchise locations generate revenue by (1) selling memberships to gain access to the facilities at the academy and (2) providing after-school programs offsite. Steamoji offers after school programs, camps, community ‘pop-ups’ and events, at-home kits for virtual sessions, and birthday parties. The average price of an annual membership is $300 per month, which includes 8 supervised, directed sessions per month along with 4 drop-in sessions as long as there is available space. The average price of a group, after-school program is $30 per hour.
The marketing website and more information about our professional services can be found at http://steamoji.com.
Strategic Planning
Locate Near Other Educational Centers
We feel that being located near other educational centers will be a benefit as parents will appreciate the benefit of more convenient drop-offs & pick-ups for their multiple children with multiple activities. For instance, at our first corporate-owned academy (how we refer to our stores), we are located between a tutoring center and a swimming center for young children. These brands include tutoring center brands such as Kumon, Sylvan Learning, Oxford Learning, Mathnasium and Code Ninjas.
Locate Near Schools
Our target market is families with children. Children attend our academies between 3-8pm on weekdays and on weekends. For a parent to logistically get their child to a Steamoji location after school proximity is a big issue. The closer the better.
Make it Easy for Parents
Once parents drop off their children what do they do for an hour? In our space design, we limit the space for parents to hang around. Is parking easy?
We encourage them to go somewhere else. Nearby grocery stores, retail options and coffee shops give them somewhere to kill time.
Financial Projections
As a franchise, we cannot tell you what to charge your customers or how much money you will make and we make no representations as to how much money you can earn. However, we can help advise on financial planning and support your application for the Canadian Small Business Financing Loan (CSBFL). We will also work with you to complete 1-year and 3-year financial projections for your business based on average hourly rates and our recurring revenue system.
Financial Projections Template
Canada Small Business Financing Program
